Established in 1997, we started off as a furniture manufacturer in Melbourne, Australia making solid wood furniture. As the market conditions evolved in Australia, our design team partnered with factories across China to manufacture our range of furniture products.
Our retail partners in Australia loved the unique designs and styles that we offered, especially at astonishing prices, and as they started to grow, we also started to grow and expand, covering products outside of furniture.
Our warehouse operations expanded and we also partnered with other warehouses to expand distribution in multiple countries covering UK, North America, Europe and Japan.
Quality and cost are at the forefront of our values when it comes to manufacturing. We utilise a 'design to cost' philosophy so that we can combine style, affordability and quality in all our products that we supply.
With innovative design and trendy colours, we have a dominant market share in the bedroom spaces covering beds and bedding products.
We have an extensive network of retailers both in the offline and online sector. All our products have been packaged to withstand heavy courier transit handling meeting mail order packaging requirements.
As we rapidly expand our business, we take into consideration environment and sustainability issues at every stage of our value chain
We breathe new life into new brands that are developed in our pipeline. With careful product design, colour curation and stunning marketing photography, we launch stylish brands again and again.
Our team is tirelessly working on new design & sourcing new products across China, so that we can bring you the best prices and trendiest designs for your home
An insight into our company
